Fractional COO · Tech & iGaming
AI-firstOperational clarity, at C‑level.
I help growing companies restructure, systematize and scale — AI-first by default, turning complexity into calm, efficient operations.


About
A senior operator, without the full-time overhead.
As a Fractional COO I step in alongside founders and boards to bring structure where growth has outpaced the organization. I work hands-on across operations, people and systems — in tech and iGaming, but not limited to them.
I'm AI-first by default: wherever a process can be automated or run with AI, it is. That assumption shapes how I design teams, tools and costs from day one.
Services
What I bring to your leadership table.
Engagements are tailored — from a focused restructuring project to an ongoing part-time COO role.
Organizational Efficiency
Clear roles, lean structures and decision rights that let teams move faster with less friction.
Restructuring
Redesigning operating models through growth, change or turnaround — calmly and decisively.
Consolidations
Integrating teams, entities and systems after M&A or expansion into one coherent organization.
Process Implementation
Designing and embedding processes people actually follow, from operations to finance.
Systematization & Automation
Turning tribal knowledge into scalable systems, then automating the repetitive work.
AI Transformation
AI initiatives that move out of pilots and into live processes — with owners, budgets and measurable value.
Coverage
The processes I run.
Go-to-Market & Revenue · Business Operations · Customer Support · PMO & Software Delivery · KPIs, SLAs & Reporting · People & Organisation
AI-first, not AI-added.
Every engagement starts from the same question: what should be automated, what should be augmented, and what must stay human. AI is designed into the operating model — not bolted on afterwards.
Talk about your AI roadmapAutomate before you hire
Capacity comes from systems and AI first, headcount second. I look for the work that shouldn't exist before the work that needs a person.
Instrumented, then intelligent
Automation only holds where the data is trustworthy. We fix measurement, KPIs and SLAs before layering intelligence on top.
From pilot to production
Most AI work dies in demos. I move initiatives into live processes with an owner, a budget and a number attached to them.
Approach
Diagnose. Design. Embed.
Diagnose
A sharp, honest look at how your organization really runs today — where the work actually goes and where it stalls.
Design
A clear target structure, processes and roadmap aligned with your goals, owners and budget.
Embed
Hands-on implementation until the new way of working sticks and your team can run it without me.